About Roco’s Jewelry, Bakersfield California

contact roco's jewelry bakersfield ca - storefront

Established in 1978, Roco’s Jewelry is a family-owned business that has had the pleasure of serving Bakersfield and the surrounding area for over 45 years. We strive to guarantee complete satisfaction in all that we offer. We have designed thousands of custom pieces that are hand crafted to perfection. Let us make your experience a memorable one. With affordable prices and the best team in the business…

You imagine it, we create it.

The Family Business

Being a family-owned and operated business since 1978, we’re able to offer you that personal touch you’ve been looking for when it comes to jewelry. Our goal is to make all of our customers happy and we believe in treating each customer like a part of our family.

Come visit us at one of our convenient locations for all of your jewelry needs. We specialize in jewelry repairs, custom design, and carry the best selection in bridal and fine jewelry.

Our Happy Customers

Don Kinkade

00:14 11 Oct 25

I like the guys who helped me.Good quality and fair prices, will be sending my friends for their purchases.Thank you for helping me.

Dave Howe

02:11 06 May 21

Was looking for a special 30th Anniversary ring & I wanted platinum with 3 rows of diamonds. I looked high & low at every local and on-line retailer. The only place I could find that combination was at a particular big-box outlet, but it wasn't the right size and definitely not where I wanted to buy a special ring. I went to Roco's to ask if they could resize a platinum ring, and also to ask if they could make something similar. Pam's answer was yes and yes! I sent a picture of the ring I needed and Alex took it from there. He designed a ring that was amazing and had 31 diamonds instead of the original's 28. The price was also very reasonable, especially for a beautiful custom piece. My only mistake was not going to Roco's first!

Jimmy A.

11:00 10 Sep 25

Perfect and on point with fixing my new watch to fit perfect! Highly recommend, plus you can't beat the very fair pricing!

M Ch

01:37 27 Sep 25

I’ve been a loyal customer of Roco’s Jewelry for over 35 years, and I can honestly say they’ve never let me down. Their quality, craftsmanship, and customer service are second to none. Whether I’ve been shopping for something simple or a truly special piece, Roco and his team always take the time to make sure I leave with exactly what I’m looking for.They treat every customer like family, which is why I’ve kept coming back for decades. Their honesty and professionalism give me complete confidence with every purchase or repair. In a world where it’s hard to find businesses you can truly trust, Roco’s Jewelry stands out as a rare gem in Bakersfield.If you’re looking for timeless jewelry, fair prices, and people who genuinely care about their customers, Roco’s is the place to go. After 35+ years, I wouldn’t go anywhere else.Thank youM.Chavez

Cindy Avery Young

13:28 29 Jul 20

We were looking to 'upgrade' my wedding set & add the final band for our 40th anniversary and didn't want to go to box chain jeweler. Found Rocos and Alex did better than we ever imagined! Very helpful and friendly staff; Honesty is huge and Alex was nothing but honest and understanding about what I wanted. He went over and above and created exactly - no created a design that was beyond my imagination! It's stunning and perfect! No hard sales push - just making sure we got what we wanted. Thank you Alex and staff at Rocos!

Susan J.

14:16 31 Jul 25

I love Rocco's jewelers. I have had multiple pieces of jewelry repaired there and every time the service is fast and friendly. The price is reasonable and...