About Roco’s Jewelry, Bakersfield California

contact roco's jewelry bakersfield ca - storefront

Established in 1978, Roco’s Jewelry is a family-owned business that has had the pleasure of serving Bakersfield and the surrounding area for over 45 years. We strive to guarantee complete satisfaction in all that we offer. We have designed thousands of custom pieces that are hand crafted to perfection. Let us make your experience a memorable one. With affordable prices and the best team in the business…

You imagine it, we create it.

The Family Business

Being a family-owned and operated business since 1978, we’re able to offer you that personal touch you’ve been looking for when it comes to jewelry. Our goal is to make all of our customers happy and we believe in treating each customer like a part of our family.

Come visit us at one of our convenient locations for all of your jewelry needs. We specialize in jewelry repairs, custom design, and carry the best selection in bridal and fine jewelry.

Our Happy Customers

stanley smidt II

02:00 07 Jul 25

Roco’s Jewelry is the best jewelry store in town.. I have been going there for my jewelry needs & repairs for over 25 years. Robert is an honest, fair, & talented jeweler who can be trusted to handle all of your jewelry needs.. His staff is friendly & helpful, willing to answer any questions you may have.. Never have I heard or experienced anything negative like stone or diamond switching, that I know goes on at other jewelry stores in Bakersfield.. Take my advice and go see Robert, Dan, or any associates at Roco’s Jewelry Store.. You will be glad you did..

Dave Howe

02:11 06 May 21

Was looking for a special 30th Anniversary ring & I wanted platinum with 3 rows of diamonds. I looked high & low at every local and on-line retailer. The only place I could find that combination was at a particular big-box outlet, but it wasn't the right size and definitely not where I wanted to buy a special ring. I went to Roco's to ask if they could resize a platinum ring, and also to ask if they could make something similar. Pam's answer was yes and yes! I sent a picture of the ring I needed and Alex took it from there. He designed a ring that was amazing and had 31 diamonds instead of the original's 28. The price was also very reasonable, especially for a beautiful custom piece. My only mistake was not going to Roco's first!

Miriam M.

17:50 14 Apr 25

I had my ring sized, and they did a great job. They even cleaned it for me. I'd highly recommend.

Chris Apple

22:16 23 Jun 25

Another great jobThank you Rocco sAll love

Cindy Avery Young

13:28 29 Jul 20

We were looking to 'upgrade' my wedding set & add the final band for our 40th anniversary and didn't want to go to box chain jeweler. Found Rocos and Alex did better than we ever imagined! Very helpful and friendly staff; Honesty is huge and Alex was nothing but honest and understanding about what I wanted. He went over and above and created exactly - no created a design that was beyond my imagination! It's stunning and perfect! No hard sales push - just making sure we got what we wanted. Thank you Alex and staff at Rocos!

Dorothy F.

21:27 10 Mar 25

I had my ring fixed and they did a good job. It was done quickly and at a very reasonable price. The previous place I went to took months, charged three...